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Bretty Curry (Smart Marketer) – Smart Google Traffic Course { Full Course Download }
Bretty Curry (Smart Marketer) – Smart Google Traffic Course { Full Course Download }
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MODULE DETAILS
- Intro to YouTube Advertising
- YouTube TrueView Ads
- Creating Killer Video Ads
- YouTube Top Audiences
- Creating YouTube Remarketing Campaigns
- Measuring Success with YouTube
SESSION 6
Foundation & Structure For Success
MODULE DETAILS
- Understanding TrueView Ads
- Conversion Paths & Shopping Funnels
- Attribution Models & Cross Channel Issues
- Setting Up Your Google Ads Account
- Google Ads Custom Columns
- Build Video Viewers Lists
SESSION 7
Crafting The Perfect YouTube Ads
MODULE DETAILS
- 7 Tips for Killer YouTube Ads
- What, Who, How
- Testimonial Sandwich
- Story Principles
- The Story & The Glory
- The Pitchman Demo
- 7 Conversion Killers
- 7 Resources
SESSION 8
Audience Targeting
MODULE DETAILS
- In-Market Audiences
- Custom Intent Audiences
- Affinity Audiences
- Custom Affinity Audiences
- Life Events
- Keyword Targeting & Placements
- "And" Targeting vs. "Or" Targeting
SESSION 9
Bids & Budgets
MODULE DETAILS
- In-Market Campaign
- Creating Your First Ad
- Custom Intent Campaign
- Affinity Campaign
SESSION 10
Campaign Management & Optimization
MODULE DETAILS
- Custom Intent Clarification
- Keyword Campaign
- Placement Campaigns
- Frequency Caps
- How the Bidder Works
- Optimization Basics
- Key Metrics to Measure
- Keys to Growth: New Videos & Audiences
- Watch Audience Insights
SESSION 11
Completing Your YouTube Funnel
MODULE DETAILS
- Video Viewer Audiences
- Video Viewer Campaign
- Remarketing Campaigns:Trueview for Shopping
- Target Video Viewers inSearch & Shopping
- Encourage Repeat Purchases
File size - 12.3 GB
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