Dara Denney – Performance Creative Master Course Download

What You Get: Introduction: Welcome! - A personal note from Dara - How to get the most out of this course. Creative Strategy Research - Why is creative strategy research SO important? - How to Conduct a Reputation Analysis - How to Mine Customer Testimonials - Golden Nugget Reviews: The Secret Sauce to Creative - How to Analyze Your Competitors' Creative THE RIGHT WAY - How to Quickly Analyze Past Performance - How to Present Your Creative Strategy Research to Your Team Creative Formats That Convert - How to Use This Section + Notion Guide - The 10 Creative Formats to Test First - 10 UGC Strategies That Convert - 15 Creatives for Service Businesses, B2B, and Info Products Consumer Psychology and Messaging That Converts - Overview - The 16 Human Desires - Advertising Strategies That Scale (How to Take Big Swings with Your Creatives) - Copywriting That Converts: Primary Text The Creative Strategist Toolkit - The Tools I Use Everyday as a Creative Strategist How to Build an In-House UGC Team - Overview - How to Write a UGC Brief that Results in Winning Creative - How to Source UGC Creators - How to Build an In-House UGC Team The Creative Project Workflow - An Overview of The Creative Process - How I Use Trello as My Project Management Tool - The Creative Roadmap: How to Track Your Creative Pipeline - How to QA Your Creatives How to Test Your Creatives - Naming Conventions (Surprisingly important!) - How to Make a Creative Testing Framework - How to Test Creatives (TWO DIFFERENT METHODS!!) How to Analyze Creatives (Advanced) - Overview: My Creative Analytics Cheatsheet - The Key Metrics You Need to Track (and my take on attribution softwares) - The Reports You Need to Be Running Weekly, Monthly, Quarterly - How to Lead a Creative Retro with Your Team (Slide deck!) What's next? - Iterations to Make When You Find Winners and Losers Homepage:

https://dara-denney-s-school2.teachable.com/p/performance-creative-master-course